Running for president is a tough gig and not everyone has what it takes to make it across the finish line. Candidates who lack the right supportive base, perceived electability, and finances can have a really rough time; Americans have witnessed this over and over again. Additional factors which impact the trajectory of someone’s presidential candidacy include campaign strategies, the quality of staffers, etc.
Many candidates who aren’t doing well in a presidential election try to hang on for as long as they possibly can. Generally, hope to break ahead is what motivates their desire to remain in the race; although, at some point, they’re forced to come to terms with reality.
“Marianne Williamson” (CC BY-SA 2.0) by Gage Skidmore
Self-help author Marianne Williamson is a prime example of this. Breitbart News reports that, on Friday, Williamson finally terminated her longshot campaign to become the next president. The author remained in the 2020 race for quite some time, despite polling abysmally low, suffering from campaign debts, and failing to meet qualifications to appear on multiple debate stages.
Why Williamson’s Campaign Didn’t Make It
The self-help author’s candidacy for president ultimately failed to gain real momentum. At the heart of issues which Williamson faced, a lack of traction and support are the real culprits. With more support from Democrat voters, Williamson could’ve polled higher, raked in more donations, and therefore, appeared on more debate stages.
A lack of traction surrounding the self-help guru’s campaign furthermore contributed to her lack of funding. The minimal donations that Williamson managed to garner didn’t even keep her out of the red financially. Therefore, she couldn’t run ads and had to lay off 100% of staffers working for her campaign. Then again, however, one could question whether or not Williamson even hired the right people to begin with; truthfully, her presidential campaign was pretty much doomed from its inception.
The few Americans who even knew Williamson was running didn’t appear to take her very seriously; this dynamic was also further fueled by Williamson’s failure to truly stand out from other presidential candidates.
An announcement of her campaign’s inevitable end came via Twitter and to the shock of absolutely no one.
More on Williamson’s Announcement
When Marianne Williamson announced the end of her presidential campaign, she expressed thankfulness to the few supporters she had. The self-help author also opined that a “politics of conscious” remains very much possible and that love will prevail.
“Marianne Williamson” (CC BY-SA 2.0) by Gage Skidmore
In the days leading up to the end of Williamson’s campaign, she declared that she’d remain a candidate for as long as she felt a “connection” with voters. However, in Friday’s announcement, Williamson professed that she doesn’t want to interfere with the chances of leading Democrat candidates.
Whether or not the self-help author decides to come out and endorse one of the candidates who is still in the race remains to be seen. Former HUD Secretary Julian Castro ended his campaign for president earlier this month and then went on to endorse Elizabeth Warren.
What do you think about the end of Marianne Williamson’s presidential campaign? Let us know your thoughts in the comments section below!
