It didn’t take long for Anheuser-Busch, the company in charge of a number of American beers, to realize just how much they’ve damaged the public image of a beloved beverage.
However, in taking their sweet time with cutting ties with trans-icon Dylan Mulvaney, Anheuser-Busch allowed the entirety of the conservative crowd to completely give up on Bud Light.
Some popular musicians and restaurant chains claiming they won’t be selling the beer anymore.
Mulvaney’s influence on American beer is waning
That being said, a robust campaign to repair Bud Light’s image is right around the corner and it’ll specifically target Republicans.
12 year old girl at Women’s Rights Event:
“Men like Dylan Mulvaney or Lia Thomas will never be girls or women.”
— Oli London (@OliLondonTV) April 30, 2023
The very fact that Anheuser-Busch decided to go against everything their target audience stands for with the Mulvaney partnership speaks volumes of their PR team’s experience.
No matter how you look at it, bringing a trans-influencer to promote a beer popular among conservatives is a horrible idea. It is reflected in the company’s stock, which took a dive almost immediately after the ad aired.
Anheuser-Busch will need a Christmas miracle to repair Bud Light’s image at this point. Lobbying firm Origin Advocacy might just do the trick, seeing as it was funded by Sean McLean, a veteran GOP aide.
🚨BREAKING: Insider just sent me photos of Bud Light proudly being served at the RNC Spring Meeting
Bud Light is facing a massive, successful nationwide conservative boycott for featuring Anti-Woman Activist Dylan Mulvaney in an ad
RNC remains oblivious & spiteful to their base pic.twitter.com/YVpGzUVHLE
— Benny Johnson (@bennyjohnson) April 26, 2023
Red-washing a marketing campaign
McLean previously worked for a number of Congress members. He’s even got connections with Senators Cruz and Blackburn; although many believe lobbying will do little in terms of actually getting Bud Light back to its former glory.
AAF President Tom Jones sent out a letter, blasting both McLean and Emily Lynch for attempting to fix the company’s public image with false claims about them respecting conservative values.
AAF followed up with one more statement on the matter, claiming the only way Bud Light can possibly regain the trust of the conservatives is to issue an apology for embracing the woke agenda.
Bud Light VP of Marketing, Alissa Heinerscheid, has been placed on a leave of absence and replaced. She is responsible for taking a iconic American brand and ruining it with the Dylan Mulvaney ad campaign.
Are you going to drink Bud Light again? pic.twitter.com/s5ibolsopx
— The Trump Train 🚂🇺🇸 (@The_Trump_Train) April 22, 2023
Unfortunately, we probably won’t be getting anything close to an apology from Bud Light. The company is set to unveil a marketing campaign that will try to wash Mulvaney’s influence away.
Instead of an apology, the American people got a formal promise from the company that no mistakes like this will be made in the future, even though this isn’t the first time a marketing campaign from Bud Light flopped.
This article appeared in The Record Daily and has been published here with permission.
